We strive to compete with the top 1% of advertisers and believe the results speak for themselves.
B2C Local Service – Ideal Home Energy is an Insulation & Solar Energy Company located in Denver, Colorado. They had worked with 10+ marketing agencies and could never achieve consistent growth. We provided a full-funnel, omnichannel lead generation strategy that helped them sell for 7-8 figures after less than 2 years working with us.
Paid Search | Meta Ads | Website Performance & Content Optimization | CTV & Programmatic Advertising
Performance after 1-month
Leads Generated
Conversion Rate
Ideal Home Energy (IHE) could not find a reliable marketing partner for local services. This is something we hear quite often. Their previous agencies relied on outdated strategies and focused too much on in-platform tweaks instead of overall messaging and content strategy. There was too much focus on discounts and deals, instead of highlighting their amazing service and what makes them different from other providers in the area. If you only focus on price and discounts, you will attract “window shoppers” who are only interested in finding the best deal instead of customers who value a higher level of service from certified experts.
We tweaked the messaging in their Ads to reflect the true value propositions of the company; 5-star rated service, transparent quotes, and certified installers. We also rebuilt their paid search strategy to utilize more relevant keywords and optimized for closed-won deals instead of just leads generated. This allowed the ad platforms to receive much better data to optimize with. One of the biggest wins for this client was introducing more visual tactics like Meta and Hulu. On Meta, we were able to generate qualified leads while getting in front of customers before they needed IHE services so that they were the first company they’d call instead of searching for other providers. On Hulu, we took advantage of the powerful targeting capabilities that allowed us to target users by household income, recent moves, and other key behaviors that would signal they would be a good candidate for IHE services.
In the first 3 months of working with Happy Hub, paid search campaigns saw the following increases:

We’ve been in business for several years in a really niche market and no one has been able to really get it right for us. Happy Hub has all of the knowledge needed to get the job done and scale your business in a massive way. Couldn’t recommend Sami or Chris more!
Forrest Dent
Ideal Home Energy
eCommerce – Avid4 Adventure is the nation’s largest outdoor adventure summer camp. They needed better execution, tracking, and attribution for paid programs to drive revenue for camps across multiple states.
Paid Search | Meta Ads | Website Performance & Content Optimization | Advanced Tracking
Paid Search
Meta
CAC
When we first audited Avid4 campaigns, the previous provider was only utilizing link click and landing page view optimizations. The reason? Nobody could figure out how to implement advanced conversion tracking for their 3rd party booking platform. They were also using an outdated paid search strategy and only relied on images for their paid social strategy. Since their camps have an average price point of $1000, graphics were not convincing enough to get new customers to sign up for their camps.
We developed a custom tracking solution that allowed us to optimize for both Cost per Purchase (CAC) and Return on Ad Spend (ROAS). This significantly increased the performance of their campaigns. We also developed a new creative strategy for Meta, a new keyword strategy and campaign structure for Google, and provided wireframes to optimize their landing pages.
The results were so good, we couldn’t believe it ourselves. We hired three outside analytics consultants to verify the revenue data because it seemed unlikely for us to be generating 59x+ ROAS and to get a CAC that was only 10% of the total purchase price. After heavily vetting our tracking, we confirmed that all of the revenue and CAC numbers were accurate .
These numbers are from 2-months of data during the companies best seasonal months (December & January).

Once the campaigns were live, routine and productive team meetings were established to review results, test new ideas, and constantly improve ROAS. Avid camps have a high-dollar purchase amount, so a key metric identified was acquisition cost, along with other standard metrics for engagement, conversion, revenue, and ROAS. The results of the various campaigns were fantastic, with acquisition costs frequently coming in at less than 10% of the purchase price, for camps that cost in excess of $1,000. Avid4 Adventure is looking forward to a continued partnership with Happy Hub in 2024, and expecting an even faster start based on the learning and key insights from the 2023 season. The Happy Hub team is professional, responsive, and certainly Subject Matter Experts for paid programs.
Mike
Avid4 Adventure![]()
eCommerce CPG – EcoOne® is an eco-friendly spa and hot tub cleaner that is safe for people with sensitive skin. Their products are featured in major retailers like Walmart, and they wanted help building out a more robust paid social strategy.
Meta Ads | Organic Social | Website Performance & Content Optimization
Shopify Revenue
Shopify Orders
Marketing Efficiency Ratio
EcoOne® had an established retail presence, but had never tried paid social or organic social advertising. They wanted to see if paid social could be an effective channel for acquiring new customers and growing their Shopify revenue, while also developing a strong brand presence on social channels that aligned with current customer expectations.
We wanted to be methodical with our approach and not waste any ad spend too early, especially since we didn’t have any initial ad content to work with. We started by establishing an organic social media presence for 3-months before launching any paid social campaigns. Since they have been a company for 20+ years, we wanted to ensure the social presence represented that, instead of users mistaking them for a brand-new company. This also allowed us to build up some content for paid tactics while seeing how it performed organically. We launched the paid social strategy with a variety of creative options and achieved positive ROI in our first month. After the initial launch, we started testing to confirm their “hero value proposition” and “hero product” (what was best at attracting new customers). We confirmed that “Spa Care for Sensitive Skin” was the best value proposition to attract new customers. Their starter pack and spa monthly products achieved the lowest CAC and highest returning customer %. As a CPG brand, returning customer % is much more important than first-purchase ROAS – understanding that nuance was a critical component of their growth.
The brand achieved a 37% return customer rate and $30k/mo in revenue during the first year of running paid social ($248k in Revenue). We are on track to scale them to $50k/mo in revenue in 2026.
These numbers are from April (Paid Social Launch) to December 2025. Any increase in % is analyzing YoY from the same period.
Podcast Marketing – Colorado Public Radio is the NPR affiliate in Colorado. They have traditionally relied on Broadcast tactics like TV, Radio, and Display, but wanted to explore digital tactics for the launch of a daily news podcast COLORADO TODAY, targeting millennials and younger demographics.Â
Meta Ads | TikTok Ads | YouTube Ads | Programmatic Audio
Daily Downloads
Meta Conversion Rate
Post Engagements
They had a lean marketing budget and wanted to explore digital tactics as a means to advertise their new daily news podcast. They needed a partner that could work independently and who had a deep understanding of social algorithms and acquiring listeners through awareness tactics. We had plenty of demographic research to rely on, but there wasn’t any historical data on what channels would be most efficient. Due to the lean marketing budget, they needed a partner that could test social tactics methodically and who understood the nuances of developing creative for social channels.
We launched campaigns on Meta, TikTok, YouTube, and Programmatic audio to get some initial learnings. We helped them develop content that was aligned to current social trends, taking clips from their podcast to use for engagement tactics. Since this was a purely audio-based podcast, we had to be creative with the type of background footage to use for the Ads. We focused only on Reels content and placements for our social channels, and used a variety of UGC Style, B-Roll/Drone Footage of Colorado, and Abstract Visuals. Awareness tactics (like Video Views) tend to get a bad rap on Meta, but we refined the strategy by only focusing on Instagram Reels Placements. We then used graphics and short videos (less than 15 seconds) that retargeted all the engagement from the Video Views campaign to get people to click and listen/download the podcast. Since you cannot directly optimize to downloads on podcast platforms, we created a simple landing page with feature.fm that allowed us to optimize to users who would click “Listen to Podcast” – bringing them directly to the in-app podcast platform of choice.Â
We successfully launched their Daily News Podcast, reaching 4,000 downloads a day after running Ads for just 4 months. Our Video Views/Awareness campaigns received 784,331 Post Engagements and very detailed comments, confirming that we were reaching a qualified audience interested in becoming avid listeners.
Below are the total numbers from all of our paid tactics and podcast platform data.

I really think that your guys’ efforts made a significant difference for us. We are steadily seeing different Download numbers… over 4,000 a day now, up from 3,000 a day previously.
Non-Profit User Generation – We Got This is a non-profit that has created a gift registry for cancer patients. They provide product recommendations, cancer resources, and have a platform where you can create or “support” a gift registry.Â
Meta Ads | Content Strategy
New Users
CAC
Conversion Rate
Our goal was to drive new user registrations to their online platform. Both cancer patients and supporters. The biggest challenge they faced (in terms of paid media) was optimizing for a conversion such as completed registrations. Due to the nature of their custom software, we were only able to optimize for “create registry” button clicks instead of users who would finalize the registration process. They also had a very small budget ($500/mo) and had struggled to get users through other tactics such as traditional TV and fundraising events.
The strongest part of this brand was its mission and organic content. We knew our solution had to tap into reasons beyond features and that the organic social media presence would be a great way to position ads with authenticity. We helped them create UGC content, a music video, selected the best video from their organic Instagram content, and developed all of their ad copy. The “Ads” we ran didn’t feel like Ads at all… we didn’t mention a hard CTA, we didn’t tell people “you need to do XYZ to register” – we simply used heart-warming and engaging content that encouraged cancer patients to comment and share their stories. By using content that naturally promoted commentary, we achieved a $0.01 cost per post engagement (with the majority being detailed comments). This engagement fueled the algorithm and ensured we were getting in front of the right people. Even without a conversion to track to, we still were able to have phenomenal CAC numbers because we built our strategy around authentic content that highlighted their mission. This proved to us that content and positioning are more important than any type of tech, even tech as important as conversion tracking. Â
With just $1450 in Ad Spend, we drove 2,341 new users at an average $0.60 CAC and have since generated over 9000 new users for their platform. Our paid social efforts drove more users in 8 months than they were able to get in over 4+ years with more traditional methods. The most impressive piece may have been the button-click-to-registration conversion rate. Even though we could only optimize to the button click, nearly 50% of those clicks ended up converting to registered users.

What impressed us most about Happy Hub Marketing was their combination of strategic expertise and genuine care. They didn’t just treat us like another client—they truly understood our mission and were invested in helping us grow our impact.
Their ability to navigate the technical aspects of the Google Ad Grant, while also crafting thoughtful, mission-aligned paid social campaigns, was incredibly unique. They brought both heart and hustle to the table, which made all the difference.
B2C Local Service – ZEROREZ PNW specializes in eco-friendly cleaning services for all surfaces in your home. They originally had 80%+ of their marketing budget in traditional radio and wanted a partner that could help them transition to newer and potentially more efficient tactics.
Paid Search | Meta Ads | Website Performance & Content Optimization | Offer Strategy | Hulu & Programmatic | Fractional CMO
Revenue
Bookings
New Customers
Most ZEROREZ locations grow by an average of 10% each year and typically take 10-20 years to hit this mark. The owners of this location wanted to try more aggressive and modern marketing strategies to cut that time down to 3-5 years. ZEROREZ franchise locations have typically relied on traditional marketing tactics such as radio, where they had 80% of their marketing budget allocated before hiring Happy Hub. The biggest challenge was figuring out how to launch new digital tactics successfully while keeping their routes filled to reduce overhead costs, increase cash flow, and achieve their growth goals.
We restructured Google Ads/Paid Search campaigns to align with current best practices and started making more consistent optimizations. We effectively used programmatic (Hulu, SlingTV, Streaming TV, etc) to increase brand awareness among premium homeowners. We developed new messaging (Go-to-Market Content Strategy) for paid media to communicate their services on digital platforms, executed robust testing around their value propositions to discover the best ways to attract new customers, and revamped their additional service landing pages to increase Average Order Value. We worked closely with the field and operations teams to ensure marketing messaging and promotion strategies aligned with the daily route needs and how the sales team would communicate upsells.
On average, Zerorez Franchise locations grew by 13.82% YoY, and locations managed by Happy Hub grew by an average of 57.9%.Â
The below metrics are looking at YoY data for Zerorez PNW.