Case Studies

We strive to compete with the top 1-3% of advertisers and believe the results speak for themselves. 🙂

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Case Study

Ideal Home Energy

IHE

The Challenge:

Ideal Home Energy is an Insulation and Solar Energy Contractor in Colorado. They had worked with 10+ marketing agencies prior to Happy Hub and could never achieve consistent growth. They were looking for a team that understood how to provide tangible results for a small business and who could oversee the entire digital landscape.

After just 1 month of implementing our strategies, they saw a 122% improvement in marketing performance. 

In the first 3 months of working with Happy Hub paid search campaigns saw the following increases:

These are the projects we executed to reach their growth goals:

The biggest benefit when working with Happy Hub is our premium network of digital marketing partners who are genuine experts in their specialization (SEO, Google Ads, Meta Ads, etc.). This allows us to identify ANY problem that may hurt your business while providing a variety of world-class solutions. We believe a large part of our success with Ideal Home Energy was due to our knowledge of how the website, brand presence, and content all affect individual tactics like Google Ads. Our advanced understanding of the Google Algorithm also allowed us to have much more effective ad groups and search strategies than previous agencies.

“We’ve been in business for several years in a really niche market and no one has been able to really get it right for us. Happy Hub has all of the knowledge needed to get the job done and scale your business in a massive way. Couldn’t recommend Sami or Chris more!”

IHE Website logo

Forrest Dent

Ideal Home Energy

Case Study

Avid4 Adventure

The Challenge:

Avid4 Adventure is the nation’s largest outdoor adventure summer camp. They needed better execution, tracking, and attribution for paid programs to drive revenue for camps across multiple states. Happy Hub quickly worked through set up for tracking and attribution, easily connecting with multiple people on the Avid team, while also optimizing key landing pages for increased conversion.

Paid search 2023 results on current campaigns:

These are the projects we executed to reach their growth goals:

The biggest accomplishment was implementing dynamic revenue tracking. This allowed us to give their Google campaigns better optimization data than ever before, which was a large factor in achieving our 7.45+ ROAS.

“Once the campaigns were live, routine and productive team meetings were established to review results, test new ideas, and constantly improve ROAS. Avid camps have a high-dollar purchase amount, so a key metric identified was acquisition cost, along with other standard metrics for engagement, conversion, revenue, and ROAS. The results of the various campaigns were fantastic, with acquisition costs frequently coming in at less than 10% of the purchase price, for camps that cost in excess of $1,000. Avid4 Adventure is looking forward to a continued partnership with Happy Hub in 2024, and expecting an even faster start based on the learning and key insights from the 2023 season. The Happy Hub team is professional, responsive, and certainly Subject Matter Experts for paid programs.” 

avid logo

Mike

Avid4 Adventuure

Group
Case Study

Zerorez

Frame

The Challenge:

Zerorez is a B2C service company that specializes in eco-friendly cleaning services for all surfaces in your home. They have always had issues with increasing brand awareness to premium homeowners and with executing modern digital media strategies. They originally had 80%+ of their marketing budget in traditional radio and wanted a partner that could help them transition to newer and potentially more efficient tactics.

Paid search 2023 results on current campaigns:

Other stats:

These are the projects we executed to reach their growth goals:

We effectively used programmatic (Hulu, SlingTV, Streaming TV, etc) to increase brand awareness among premium homeowners. The other big hurdle for digital was developing effective messaging (Go-to-Market Content Strategy) so that we were communicating our services properly to a digital audience. This required us to work closely with the field and operations teams to ensure marketing messaging and promotion strategies aligned with the sometimes complex processes of a local service provider.

Localized Logo Template

Kyle Shennum

Zerorez